Internal PageRank Simulator

Internal PageRank adapts Google's historic algorithm to a site's internal links. It estimates which pages receive the most equity from the other pages on the same site. It's not Google's actual PageRank (which spans the entire web), but it's a reliable proxy to identify your real hub pages vs orphan pages — and fix imbalanced internal linking before it burns your crawl budget.

Paste or upload a 2-column CSV: source_url,target_url. One line per internal link. You can export this graph from Screaming Frog (Configuration → Custom → Export Internal Links), Sitebulb, or a custom crawl. No header needed, comma or semicolon accepted. URLs outside the main domain are filtered out automatically.

The PageRank score is normalized: all scores sum to 100. Pages in the top 20 capture most of the internal equity — that's where your strategic pages (money categories, converting pages) should live. Orphan pages (0 incoming links) are the priority to fix: Google can index them but assigns them very little weight. Dead-end pages (0 outgoing links) don't distribute their equity — often fine for resources, problematic for editorial pages.

The standard damping factor is 0.85: that's the probability the algorithm follows a link rather than "teleporting" randomly. This is the value from the original Brin/Page paper (1998) and remains the convention. Lowering to 0.5-0.7 favors a more uniform distribution (useful for very deep sites), raising to 0.9 amplifies the gaps (useful for flat sites where you want hubs to stand out clearly).