No third-party publishers, no copy-paste templates. Our team writes every article in the voice of the publisher that will run it, weaves your link into its natural context, and applies the required disclosure mentions.
The logic is simple: a publisher runs an article that serves a topic, where your brand gets cited because it's relevant to the subject. Reader, advertiser, publisher: everyone wins if the angle holds up. It's the opposite of a banner ad that interrupts reading to sell something.
Quality in a sponsored article isn't measured by how often the brand name shows up. It's measured by what the article brings to the publisher's reader. A piece that informs, takes a position, shares a real example, gets read and shared. A bolt-on piece gets scrolled past in two seconds and forgotten.
That's why all the work sits in the writing. The right angle, the right vocabulary, the right length. A successful placement nearly blends into the rest of the publication that hosts it. Nearly, because the disclosure has to stay visible.
A good sponsored article nearly blends into the rest of the publication.
The rule we hold ourselves to
Four families of publications often confused with each other. They share neither the editorial angle, nor the legal framing, nor the SEO impact. Here's what sets them apart.
Full article written to serve a topic, where your brand or URL is referenced because it genuinely belongs there. The voice and angle come from the publisher, not the advertiser.
Promotional article carrying the publisher byline but clearly sold as a placement, with a mandatory "advertorial" or "sponsored content" disclosure. Often the format used by authority press outlets.
Text supplied by the advertiser, run as-is or lightly adapted. The publisher acts as a relay, the angle stays brand-led. Limited editorial reach, strong announcement effect.
Standard display format, identified as advertising by the reader. Limited direct SEO impact (links nofollowed or redirected), focused on awareness and click-through.
The performance of a publication isn't a function of word count or site DR alone. Five criteria genuinely move the result, on the reader side, the SEO side, and the compliance side.
A sponsored article on a site without readers is an article only Google will read. Ask to see organic traffic, audience profile, the topics covered. The editorial reach is what separates a placement that drives qualified visits from one that gets buried in the archive.
Publishing an article about energy suppliers on a cooking blog is technically possible and editorially absurd. Readers see it, Google sees it. Pick a publisher whose editorial line already speaks to your audience, or at least an adjacent topic the angle can justify.
An article that's machine-generated, copy-pasted from a product sheet, or stitched from ten competitor sites won't help your image or your SEO. The text has to bring something to the publisher's reader: an analysis, a real-world case, a perspective. That's what separates an editorial placement from a glorified ad slot.
An article that reads like a sales sheet inside an editorial blog stands out instantly. The writer has to adopt the vocabulary, length, structure and angle the publisher actually uses. That editorial discipline is what makes the publication credible.
European law and Google's guidelines require that the commercial nature of a publication be flagged to the reader. Disclosure mentions, rel=sponsored, a "sponsored content" label: these protect the brand, the publisher and the audience. They fit into the format without breaking the experience.
An in-house editorial team, a short brief, writing calibrated to the publisher's voice. You sign off before publication, the link stays live as long as the article does.
You describe your brand, the angle you'd like, the link or links to integrate, the anchor you want to test. No endless form: a brief fits on one page. We sign it off with you before writing starts.
A writer from our team produces the article in the voice of the publishing site. No opaque outsourcing, no automated generation, no templates recycled from one site to the next. Every piece is original.
You read the full draft before it goes out. If the angle isn't right, you ask for adjustments and we rework until it lands. No surprises after the fact.
The article goes live on the chosen publisher with the right disclosure. The link stays active as long as the article exists. If a serious editorial reason ever forces removal, we offer a free replacement placement.
The price of a sponsored article moves with the publisher. The floor sits on niche sites with modest reach, the ceiling on more established outlets. The full grid is in the catalogue, by site.
One publication, one publisher chosen from the catalogue. Brief, writing, sign-off, publication. Ideal for testing a format or hitting a precise topic.
Several articles per month across varied publishers, with a mix of angles and anchors. To hold a steady publication cadence without micro-managing.
A cluster of coherent articles on the same topic, calibrated to support a pillar page or a defined topical silo.
Three mistakes we keep seeing on bad placements. None of them are unavoidable, all of them get expensive when ignored. Here's what we put in place to neutralise each one.
Without a "sponsored content" mention or rel=sponsored, the article exposes both advertiser and publisher to consumer-protection sanctions, and Google may treat the link as manipulative.
Every article published on the network carries the disclosure suited to the format. Commercial links carry rel=sponsored by default, switchable on your request for a justified editorial dofollow.
A thin, poorly informed or badly written article damages the brand as much as the publisher hosting it. Links from that kind of content carry little SEO weight.
Every article is written by our team from a precise brief and reviewed before publication. You sign off on the draft, nothing goes live until the angle is locked.
When 50 sponsored articles across 50 different sites share the same template, the same length and the same structure, the pattern becomes detectable and loses value.
Every article is calibrated to the tone and length of the publisher running it. No uniform template across sites, no structure copied from one placement to the next.
Pick a publisher from the catalogue, browse public prices, send a brief. The draft lands within the week.