Schema.org JSON-LD Generator
Produce Schema.org markup for your pages in the JSON-LD format Google recommends. Article, Product, FAQ, Breadcrumb, LocalBusiness, Organization. You fill, you copy.
Generated JSON-LD
To paste in the <head> or end of <body> of your page. Always wrap in a <script type="application/ld+json"> (already included in the output).
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Frequently asked questions
Schema.org / JSON-LD / structured data — same thing? +
Schema.org is the vocabulary (the list of "types" like Article, Product, FAQPage). JSON-LD is the format Google recommends to express that vocabulary on a page (a <script type="application/ld+json">). "Structured data" is the generic term. Microdata and RDFa are older alternatives that Google supports but no longer recommends.
Should markup be declared on every page? +
Not mandatory, but recommended on target pages: articles (Article + BreadcrumbList), product pages (Product), FAQ pages (FAQPage), local businesses (LocalBusiness), homepage (Organization). A page can combine multiple types — for example an article with its breadcrumb.
Does markup improve ranking? +
Not directly as a ranking signal, but it unlocks rich results (stars, FAQ accordion, prices, visual breadcrumb) which strongly boost CTR from the SERP. An Article with author + datePublished correctly marked up is also an E-E-A-T signal.
How do I verify my markup? +
Three free tools: Google Rich Results Test (the reference), Schema.org Validator (pure vocabulary validation), Search Console "Enhancements" which surfaces errors detected on your indexed pages. Always test on the production URL, not the editor, to integrate any CMS or server-rendering modifications.
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