Editorial articles where your brand is mentioned within a study, analysis or op-ed. Format built for repeated brand + topic co-occurrence — the signal LLMs actually weight.
The position of your brand in the article and the nature of the publishing media weigh as much as the topic.
01
An article that talks about your brand for 1,500 words is coded as placement by LLMs and weighted accordingly. An article that covers a topic and cites your brand as a source of expertise on a specific point carries far more weight for AI citation. The difference is subtle for the reader, massive for the engine.
02
LLMs weight sources that look like serious editorial content. An in-house study with public methodology, a sector analysis, an op-ed signed by a named executive: these formats carry an editorial authority a "promotional article" doesn't have.
03
LLMs learn through co-occurrence: when your brand appears multiple times in the context of a topic, on trusted media, the model starts to associate the brand with the theme. A single isolated mention doesn't move the needle. Several calibrated mentions on adjacent media build the association.
04
A mention on a generalist media outside your topic does very little. A mention on a media that regularly covers your vertical genuinely shifts the signal. Topical fit of the publishing media weighs as much as the quality of the article.
What we guarantee
Editorial article with a sharp angle
Format: in-house study, sector analysis, or signed op-ed. Subject is the sector, not your brand.
Contextual mention of your brand
One or two mentions in the section where your brand brings legitimate insight, as a source of expertise.
Published on a media in our network
Choice of a media whose editorial line regularly covers your vertical, from our 28 sites.
Google indexing guaranteed
Search Console submission, indexation check, URL delivered with the order.
Link to your site
Contextual dofollow when the angle (study, signed op-ed) justifies it. Sponsored otherwise. Discussed at the brief stage.
Option to chain several mentions
You can order several mentions separately over time to build co-occurrence. Each mention is an independent order.
What we don't promise
Risk
Forced mention with no angle to back it up
Inserting the brand into an article without an angle that justifies it produces disguised placement that the media and reader spot instantly. Citation weighting collapses.
Our spec
Upfront work on the angle
We build the article angle until the brand is a credible source on the subject, not the subject itself. If the angle doesn't hold, we say so. No forced articles.
Risk
Brand too visible, commercial ratio too high
Three brand mentions in 1,200 words is read as commercial content by modern LLMs. Citation weighting drops, the article misses its window.
Our spec
One or two mentions, in the relevant section
One main mention where it brings insight, optionally a secondary mention as a cited source. The rest stays editorial.
Risk
Media without topical authority on the topic
A mention on a lifestyle media talking about HR SaaS has almost no effect. LLMs look at the topical fit of the media before weighting the source.
Our spec
Strict network filtering by editorial fit
We only propose media whose editorial line has already covered the subject. If no media in the network fits your vertical, we say so.
Risk
A single isolated mention, no co-occurrence
LLMs learn by association frequency. A single mention doesn't create the brand + topic link in the model. You're paying for a placement that moves nothing.
Our spec
Several mentions spaced over time
We recommend, with no contractual obligation, ordering several mentions on angles consistent with the same theme. Co-occurrence frequency is what builds the association in the model.
In a classic sponsored article, your brand is usually the subject: the article talks about your offer, your products, your story. In an editorial brand mention, the article covers a topic in the sector and cites your brand as a source of expertise, a data point, a qualified opinion. The brand appears once or twice, mentioned in its role of authority.
Depends on the angle. A mention where your brand is cited as a source of expertise in an analysis can justify a natural contextual dofollow. A mention in a format closer to promotion stays sponsored by default. We discuss it on a per-publication basis, not as a fixed rule.
Because LLMs learn through co-occurrence: your brand has to appear several times in the context of a theme for the model to start associating the two. A single mention gets lost in the noise. We recommend several mentions on different but theme-consistent angles, without packaging them as a contractual program — they're separate orders.
No. No one should guarantee model behavior. What we guarantee is publication of the article with the mention in the right format, on a media with relevant topical authority, indexed on Google. The brand + topic association built by LLMs is a likely consequence of repeated mentions on the right media — not a contractual deliverable.
Not for this format. Our offer is publishing on the media we operate, because we guarantee in-house writing, editorial fit, and indexing. For coverage on media outside the network (financial press, established vertical media), that's the Digital PR service, which we can offer alongside.
It varies depending on your existing brand authority and how quickly you stack mentions. A brand already cited in specialist press can see the effect after two or three publications spaced out. A brand unknown to LLMs needs more mentions and more time before co-occurrence is dense enough — with no commitment from us on these timeframes.
We build the article angle, identify the media in our network that fits, write and publish. Google indexing guaranteed. You can chain several mentions over time.